Global Media Monitoring Project 2025: A Global Gender Analysis in the Media

The 2025 edition of the Global Media Monitoring Project (GMMP)—the world's largest and longest-running longitudinal study on gender equality in the media—took place this Tuesday. Coordinated every five years by WACC Global, the initiative involved thousands of volunteers across more than 120 countries, monitoring the representation of women in print news, broadcast media, and online content.

Now in its seventh edition, the GMMP aims to analyze key indicators related to gender bias, stereotypes, and the visibility of women compared to men in journalistic content. The data collected—both quantitative and qualitative—provides an in-depth view of persistent inequalities in media representation and supports global advocacy efforts to drive data-informed reforms in media policies and practices.

The project aligns with international commitments to gender equality, including Section J, “Women and the Media,” of the Beijing Platform for Action, adopted at the Fourth United Nations World Conference on Women in 1995. As such, GMMP 2025 serves not only as a snapshot of the current media landscape, but also as a critical tool for measuring progress—or resistance—in how women and gender issues are portrayed by the media.

Italy also participated in the 2025 edition of the GMMP, thanks to the contribution of various academic institutions and civil society organizations. Among them, the University of Padua played an active role through the involvement of the Elena Cornaro University Centre, which coordinated part of the national monitoring. The initiative provided a valuable opportunity for collaboration among researchers, students, and activists engaged in the critical analysis of how Italian media report the news and represent its key figures.

The monitoring offered a concrete opportunity to reflect on the continued predominance of male voices in Italian news coverage and the persistence of gender stereotypes. At the same time, it highlighted opportunities for change and showcased good practices. Participating in the GMMP means not only contributing to a global research effort, but also strengthening collective awareness of the crucial role communication plays in advancing gender equality.

More information about the 7th edition is available at this link.